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Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always looking for the latest trend, the latest platform, the freshest idea. You’re running on the hamster wheel of “on-demand” marketing, and it’s exhausting.
You are always reacting, never planning. You are always behind, never ahead. Familiar?
Now, what if I tell you there is a better way? A way to break free from the perpetual cycle of on-demand marketing and step into a world where you are in control. A world where you are not only reacting to the latest trend, but setting the trend.
a world where you are not only living together, but leading the pack,
Welcome to the world of strategic marketing. A world where you set 90-day plans and watch your marketing efforts become more efficient, more effective and more free. A world where you are not just a marketer, but a marketing revolutionary.
In this article, we are going to explore five ways that strategic marketing can set you free. We’re going to show you how to stop reacting and start planning. How to stop following and start leading. How to start your own marketing revolution.
Ready to break free? Let’s dive in.
meet hazel and hames
Hazel & Hames Boutique: The customer avatar is a woman in her mid 20s to early 40s who has an eclectic taste in fashion, wants to stay up to date with the latest trends, and is also sensitive to sustainability and local business support Is.
Their main product is locally sourced, polished stone bracelets that are affordable and sold only for a limited time period.
Hazel & Hames was created as a case study for us to explore the process of building a brand and everything that goes with it. This was a building block to build our Social Media Mastery Certification and Social Media Bootcamp.
#1. Crystal Ball Marketing: Anticipated Trends and Behaviors
Strategic marketing allows you to anticipate market trends and customer behavior, reducing the element of surprise in your campaigns.
For example, Hazel & Hems, being a sustainable clothing boutique, can anticipate an increase in demand for sustainable fashion due to increased environmental awareness.
By strategically planning their marketing around Earth Day, they can take advantage of this trend and drive more sales during the period.
#2. Loyalty Loop: Bringing Customers Back for More
By focusing on customer needs and satisfaction, strategic marketing can improve customer loyalty and retention.
Hazel & Hems can implement a loyalty program that rewards repeat customers with discounts or exclusive access to new collections.
They can also use email marketing to keep customers informed about new products, sales and company news, keeping Hazel & Hems noticed and encouraging repeat purchases.
#3. Branding Consistency: Consistent messaging across platforms
A strategic plan ensures that your marketing messages are consistent across all platforms, thereby reinforcing your brand identity.
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Hazel & Hames can ensure that their message about sustainability and boho-chic fashion is consistent across their website, social media, email newsletters and in-store displays.
This consistency will strengthen their brand identity and make them more recognizable to their target audience.
#4. Customer-Focused Victory: Crafting Marketing for Your Audience
By understanding your target audience, you can tailor your marketing efforts to their needs and preferences, which will improve customer satisfaction.
Hazel & Hames, knowing that their target audience is environmentally conscious professional women ages 25 to 35, could tailor their marketing messages to highlight their sustainable practices, quality materials and versatile designs that Suitable for both work and leisure.
They can also organize events or workshops on sustainable living in sync with their clients’ values.
#5. Spotlight Strategies: Increasing Your Brand’s Visibility
A strategic plan can increase your brand’s visibility and recognition in the market.
Hazel & Hems can partner with local eco-friendly programs or influencers that align with their brand values to increase their visibility.
They can also run a strategic social media campaign using targeted ads and relevant hashtags to reach a wider audience and increase brand awareness.
How do you create a realistic strategy for your marketing?
Achieving success is as easy as 1, 2, 3… Here’s how we can help!
Are you looking to get more sales? Click? Engagement? If you want to improve your digital marketing strategy, you need to understand the Customer Value Journey (CVJ). The customer value journey is an 8-step path that people travel as they discover your brand, build a relationship with you, and become buyers and ardent fans.
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