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Excerpt from TikTok Advertising Masterclass
Creating effective advertising creatives is critical to successful marketing campaigns on various social media platforms. Although it may seem convenient to transfer Facebook creative directly to TikTok, this approach often leads to failure.
TikTok requires a unique strategy and optimized content to maximize Return on Investment (ROI). By understanding and applying these elements, businesses can optimize their TikTok advertising campaigns and engage with their target audiences more effectively.
advertising creative
The biggest mistake is that when coming from Facebook, people will take their Facebook creative and copy it to TikTok, include the size ratio and trend – it fails. If you focus your efforts on cracking the TikTok ad creative, then the ROI on that creative is much higher as compared to the case when we focus only on Facebook creative. It is a one way street, not a two way street.
advertising fatigue
Ads on Facebook run longer while TikTok creatives run much faster. With TikTok you’ll get everything you need to dramatically increase your creative output and create far more ad creatives. One way to fail on TikTok is to simply not be creative enough and give up.
content type
It’s important to know the content types that work well for each platform and those that don’t. While images and animations may work on Facebook, they won’t always have the same success on TikTok. You want to make sure that you stay as original as possible with your advertising content.
screen real estate
There are many mistakes that happen if you don’t take advantage of the 9:16 ratio on TikTok. Avoid this mistake by taking the extra time to convert the content properly to TikTok. Having black bars at the top and bottom of your ad is a missed opportunity for ad space. Tiktok is giving you full screen, use it!
sound
While sound isn’t top of mind when scrolling through Facebook, with TikTok, sound is a huge component of connecting with your audience. Audio is part of the app’s culture and can make or break your content.
content length
Understanding the importance of content length will also determine your success with the platform. What might work for Facebook won’t always translate and work on TikTok. The content culture is different on each platform so shooting accordingly will make a difference.
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