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Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for continuous content creation to ideas for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation. In marketing since the internet.
Since the beginning of 2023, the amount of AI tools for marketing has increased explosion,
Although there is no official count of new AI applications since the beginning of the year, if you monitor the websites theresanaiforthat.comYou’ll find dozens to hundreds of new apps being added every day, with the current list consisting of 4,600+ apps that include over 1,300 functions.
In addition, investment in new AI companies has increased rapidly. According to the International Data Corporation (IDC), investment in AI software, hardware and software for AI-centric systems will increase by 26.9% to $154 billion in 2023 over 2022, with $300 billion expected by 2026 (Source,
In 2021, investment in AI to double globally from less than $40 billion to nearly $80 billion (Source), and look what came out of that!
Needless to say, there are many, many options when it comes to AI applications, and it can be difficult to decide which ones to use, and which ones you should focus on.
After discussing the topic with dozens of marketing professionals and AI experts, I have come to one simple conclusion: Marketers must master ChatGPT before anything else.
Here I explain why.
Why marketers need to focus on AI skill development
Marketers are notorious for falling prey to the “Shiny Object Syndrome”. It’s no wonder why…after all the easiest person to sell to is a salesman!
There are always new ways, platforms, techniques, tricks, tips and tools to make your marketing faster, better and more effective. Every company needs marketing to be successful, and the impact of good marketing can make or break your organization.
AI is the shiniest thing for marketers…
Here’s why AI is such an important development in the marketing industry:
Idea: Marketers and marketing agencies may have to create multiple concepts for content and advertising for each client every day. This requirement of amount of creativity used to be time consuming and tiring, but with AI the process has become 10 times easier. There’s no longer a lag between brainstorming and generating new concepts… AI makes it almost instant.
volume creation: In addition to generating a huge amount of new concepts and ideas, AI also provides the ability to create brand-specific content whenever it is required. By “training their AI” to create content based on a particular style, marketers can create new ad copy, landing page headlines and text, email drip campaigns, social media descriptions, lead magnet content and more up to 10 times faster than before Can be made from
privatization: With AI, marketers unlock the power of personalized experiences at scale. By leveraging data analysis and machine learning, AI understands individual preferences, behaviors and buying patterns. Marketers can then customize their messages, recommendations and offers for each customer, creating engaging interactions that drive conversions.
data-driven insightsAI’s ability to rapidly and accurately process large amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance. AI-powered analytics tools provide actionable recommendations based on data, enabling marketers to make informed decisions and optimize strategies for better results.
Customer Support & ChatbotAI-powered chatbots and virtual assistants provide instant and personalized customer support. They excel at handling customer inquiries, offering product recommendations, and facilitating purchase decisions. Available 24/7, AI chatbots increase response times and enhance customer satisfaction by providing quick and relevant support.
predictive analyticsAI algorithms leverage historical data to predict future outcomes, empowering marketers to anticipate customer needs and behavior. Predictive analytics helps optimize marketing campaigns, identify high-value customers, and predict sales trends. With these insights, marketers can effectively allocate resources and increase overall campaign performance.
automation and efficiencyBy automating repetitive and time-consuming tasks, AI frees marketers to focus on strategic efforts. AI-powered tools automate email marketing, social media scheduling, content creation, and data analysis. This streamlined automation increases efficiency, productivity and eliminates manual effort.
competitive advantage: Marketers gain a competitive edge by harnessing the potential of AI. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting. By staying ahead of industry developments, marketers can make proactive decisions that differentiate their brands and seize opportunities for success.
With all that said, if you bounce around from application to application, you will severely limit your ability to use AI. That’s why you need to focus.
Why you need to limit the amount of AI applications you use
While AI may be new to the marketing profession, there has been a need to focus on a particular set of skills since the position’s inception.
Skills such as copywriting, product positioning, data analysis, customer service, communication, networking, adaptability, and innovation are keystones for a professional marketer.
The latest is the ability to use AI.
I’ve found that the principle of minimalism allows for the fastest development of new skills. Unfortunately, trying to learn how to use a dozen new tools goes against this philosophy… limiting the number of new applications you need if you really want to master one.
Here’s why the principle of reductionism applies to AI skill development:
ideology: In the world of minimalism, intentionality reigns supreme. It urges individuals to deliberate and question whether they really need an array of specialized equipment or if a single device can meet their needs as well. By carefully evaluating the functionality and purpose of each tool, you can make informed decisions that are tailored to your specific needs.
simplification: Minimalism espouses the art of simplification, both in life and in possessions. By reducing the number of tools and choosing multifunctional options, you can de-clutter your tool collection, streamline your workflow, and eliminate unnecessary complications. Embracing simplicity allows for a more efficient and weightless approach.
efficiency at maximum: Minimalism urges us to prioritize functionality above all else. Rather than collecting a plethora of tools for each specific task, the focus is on identifying a versatile tool that can effectively serve multiple purposes. By valuing functionality over excessive accumulation, minimalism promotes efficiency and resourcefulness in our endeavors.
mental consumption: At the heart of minimalism lies the principle of conscious consumption. Rather than succumbing to impulse or societal pressures, minimalism encourages you to consciously evaluate your needs. By carefully considering each appliance’s need and making a choice tailored to those needs, we reduce excessive consumption and wastage. Mindful consumption promotes a more intentional and sustainable way of living.
All that said, there are many reasons why ChatGPT is the marketers-of-choice for AI skills development.
Why Marketers Should Pay Attention to ChatGPT
Yes, there are newer and more specialized AI tools out there, but ChatGPT is still the standard when it comes to marketing, and for good reason.
The following are some of the reasons why using ChatGPT should be a primary focus of marketers.
conversational superpower
ChatGPT has unique conversational superpowers that take customer engagement to new heights. With its natural language processing capabilities, ChatGPT can simulate human-like conversations, allowing for more personalized and meaningful interactions with customers.
Marketers can harness this power to provide tailored recommendations, answer questions instantly, and build stronger connections that foster brand loyalty.
Furthermore, marketing is one of the few areas of business where conversational styles are more effective than technical communication styles, making ChatGPT ideal for this type of content creation.
versatile marketing application
The versatility of ChatGPT enables marketers to excel in multiple marketing applications. Whether it’s content creation, customer support, lead generation, or even social media management, ChatGPT delivers exceptional performance.
Marketers can leverage ChatGPT to generate engaging blog posts, automate personalized email campaigns, and efficiently handle customer inquiries—all from a single AI tool.
Even better, as marketers use ChatGPT, they’ll begin to define their persuasive style while creating more and more content from fewer prompts.
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Standardized brand voice for unlimited companies
With ChatGPT as their exclusive AI tool, marketers derive profound benefits from crafting hyper-targeted campaigns that utilize a consistent brand voice.
ChatGPT’s ability to understand individual preferences, behaviors and buying patterns allows for laser-focused messaging. Marketers can tailor their content and offers to resonate with each customer on a deeper level, resulting in better engagement, higher conversions and increased ROI.
Since marketers often focus on more than one company or customer at a time, ChatGPT allows for continuous content development through personalized chats that maintain the organization’s brand voice without the need for a technical account each time. It doesn’t matter how many customers you handle, meaning both cost and time savings.
continuous learning and improvement
ChatGPT’s continuous learning capability enables marketers to stay ahead of the curve. Through ongoing training and exposure to real-world data, ChatGPT adapts and evolves to meet changing customer needs and industry dynamics.
Marketers can take advantage of this adaptive learning to refine their strategies, optimize campaign performance, and drive continuous improvement.
Dependable growth and longevity
Few, if any, companies have spent more money or received more investment than OpenAI, the developer of ChatGPT. Microsoft has invested over $13 billion in the company to date (Source), and with a valuation of $29 billion, OpenAI won’t be disappearing anytime soon.
Furthermore, with over 100 million users and projected revenue of $1 billion by 2024, the company is going strong and growing (Source, If any company will lead the way in consolidating smaller companies with similar solutions, it’s this one.
How To Grow Your ChatGPT Marketing Skills
ChatGPT is like a hammer. In the hands of someone who doesn’t know what they’re doing, it can still be useful, but in the hands of a carpenter, it becomes something transformative.
That’s why the second cohort of DigitalMarketer’s AI-Powered Marketer Accelerator is specifically focused on ChatGPT. If you want to learn how to employ the most powerful frameworks DigitalMarketer has created over the past dozen years, while using AI to make the process faster than ever, then you need to attend.
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